Investment Advisors, Financial Planners and Wealth Managers
Simplifying the process of gathering assets, acquiring new clients, and expanding existing relationships.
The world of investment has changed with the democratization of information and options for investors. Clients today can watch CNBC, have a self-directed account, and fancy themselves well-positioned to grow their wealth. In most cases, this is as advisable as being your own dentist, with more significant consequences. Today's advisor is part planner, manager, and a 100% emotional support person. Keeping clients in the market when they want to hide fully vested so they can reach their financial goals while ignoring (as much as possible) the bumps that come with being in the markets.
We work with top Washington State Wealth Managers, Investment Advisors, and Financial Planners to clearly articulate their value to the markets they want to serve and plot a course to get the attention and respect of those markets so that you can put a plan in place and get them where they want to go. We have some options for you depending on the type of book you run and your current AUM.
​
*One of our sub-niche specialties is Fee-Only Advisors, which charge a monthly/yearly planning fee but don't make commissions on their client's transactions. If you'd like to hear more about how we build out this model, please drop us a note to schedule a time to chat.
>100M AUM and in growth mode.
For this niche market, we offer our Premier Advisory Program. You meet with your business advisor twice a month and focus on further developing your book of business so that you are managing fewer households with higher average values and that have a greater level of respect for the role you play in their wealth accumulation and preservation.
At this level, we are also looking at your business development systems and how they can be built to be both sustainable and scalable without you having to do more work. Most advisors have teams at this level, and we can give you some insights and strategies to get your team to develop qualified prospects that build the overall value of your AUM.
​
On average, Advisors at this level can be expected to see net growth of 2-4 M in new assets per month, assuming a $500K - $1M minimum account size.
>50M AUM and in growth mode.
For this niche market, we offer our Premier Advisory Program. You meet with your business advisor once per month and focus on building out your account list of 'high-value clients.' Developing a group of Champions to deliver qualified prospects to your practice is also a key focus. And finally, clarify the niche markets you want to own and communicate effectively with them so they believe you are 'their person.'
​
On average, Advisors at this level can be expected to see net growth of 1-2 M in new assets per month, assuming a $500K minimum account size.
<50M AUM or less than two years in the business
As trusted business advisors, we must offer value above the monthly coaching retainer. For those new to the financial services business or who might have a more modest book, we recommend first looking at our Foundry AI™ program. It holds the same content we cover in our Premier Advisory sessions but at a much more client-managed pace and accessible price point. With learning all the ins and outs of running your book, we find that those newest to the industry are best to start here.
​
After you finish the six-month program and have implemented the tools, we'd welcome a conversation about you coming into the Premier Advisory Group at that time.
More information can be found below, or you can click here:
Thinking about selling your business
Depending on where you are at with transitioning out of your practice (just starting to think about it or a year out), we can work with you to amplify the value of our practice before your valuation is done and you are ready to sell.
In situations where you have an internal heir that will be taking over, and you are doing the financing, we can work with the successor to ensure their business development activities are current so that the chance of you getting paid full value on the book is much greater.
We work closely with a partner company, Advisor Exit Guide, that plans and oversees the mechanics of selling your financial services practice efficiently and profitably. They specialize in three main models: selling within a corporate structure (i.e. Morgan Stanley), selling to an heir in the business (family member or not) or selling to an external target within an independent model. The best time to start talking with them is five years out, but it might be worth chatting sooner if your timeline is shorter.
We are happy to make an introduction to them should you want a seasoned navigator to work with you on your profitable exit.
Need something at your own pace that you can do outside of business hours? Check this out!
Our Foundry AI™ program has all the tools of our Ghost CEO™ platform but is delivered online through a well-planned course curriculum. This six-month program will walk you through all the fundamentals of business development, from targeting markets, knowing what to say to prospects, and tracking your efforts, so you do more of what works and less of what doesn't. Activating others to promote your business (Champions), forming alliances with complementary businesses/professionals and developing and managing a Hunting Pack. A Hunting Pack is a group of 4-8 professionals targeting the same niche market(s) and generating opportunities for themselves and each other.
​
With over seven hours of video content broken into 3-5 minute videos, you can also consume the information through audio files (should you want to learn the information during your commute, at the gym, or when out for a walk. We also make the curriculum available as a written transcript for those who like reading information rather than watching or listening to it.
Note: All videos are close-captioned. If you want to watch the videos but are in a shared workspace or other situation where you don't have the option of playing the video out loud (and are without headphones), we have a solution.
Whatever your style of learning, we have it covered. Audio files and transcripts, as are the tools accompanying each program component, are downloadable.
Program developed and delivered by best-selling author, venture capitalist and founder of the Ghost CEO™ platform.
This program filled in a bunch of the gaps in my go-to-market strategy and identified that one of the markets I was targeting didn't have the assets that I thought it did, just by going through the Niche Market section. After that, the rest of the program was a bonus. I was spending tens of thousands of dollars promoting myself to a non-viable market. Oy!
​
K.C.
Morgan Stanley Wealth Management