Consultants, Coaches, Speakers, and Business Authors
There is a multiplier effect when you prefect one business model and then add others to it intelligently. Learn how to generate multiple profit models without a tonne of extra work.
We've been working with colleagues who coach, consult, train, speak, and write for almost two decades. We are happy to share best practices and our tools and techniques to build six, seven and eight-figure business models.
Consultants
Most of our team started in consulting roles in some form. It is a model we know intimately and can leverage institutional knowledge of best practices to create profitable, sustainable, and scalable business models that generate cash flow and short- and long-term profitability. Since 1999, we have worked with thousands of consultants, from those doing government relations and policy to those doing supply chain management, systems integration, fleet management, food service advisory, and qualify assurance. You would be hard-pressed to find an industry and discipline in which we have yet to have multiple clients in and from over the last 20+ years. This vast experience benefits you in learning the best way to grow and manage your consulting business.
Business, Personal, Leadership, and Financial Coaches
While some coaches are just consultants in different outfits, actual coaches understand the difference between the two models and can deliver results to clients accordingly. But they can face challenges in finding clients, pricing their offering, developing a platform from which to build their model, developing a sustainable business model, and creating sources of qualified prospects from which they can harvest new clientele. Having built a ten-figure business coaching model with Ghost CEO™ advisors in 10 countries (83 cities), we have many tools that build profitable coaching practices, especially in the diverse Greater Seattle and Pacific Northwest markets. And as discussed below, a profitable coaching business can lead to paid speaking engagements and books.
Professional
Speakers
Being a professional speaker is more than just getting up at an event and talking. A professional speaker is someone who looks at it as a profession. A craft. Something you want to master, become known for, and be well-compensated for. We work with professional speakers to circle their ability with a business model that generates revenue, creates a platform (leading to more events), dominates in niche markets that will book you to speak, and work with you to avoid the pitfalls that cost speakers money, reputation, and opportunities. Learning to position, promote, price, and engage niche markets is 90% of the model (assuming you know how to speak and have engaging content).
We can also work with you on your content related to the markets you want to serve; however, if you are still working on your craft (learning how to become a great speaker), we don't work with clients on this particular skill. We have an established relationship with a world-class speaking coach, Ruth Sherman, who can get you sorted on the performance side of spe. Once your abilities are dialled in, we can discuss working with you to build your professional speaking business model. Great speakers can get coaching and consulting opportunities (above) and sell books (below).
Business &
Self-Help Authors
There is nothing that builds out a consulting, coaching or professional speaking practice like writing a book. It becomes a world-class business card for your consulting and coaching services. It is an unmatched promotion for your speaking business and an additional profit model for your speaking events. If you are already a speaker, having a book doubles your speaking fees and streamlines your ability to get traditional media (tv, radio, print) and new media (podcasts, etc.).
We work with established business professionals who want to write a business or self-help book to determine the function of a book within their existing business models. This includes amplifying your effectiveness within other profit models you may have yet to consider.
We also work with you in understanding the mechanics of writing the book (concept, market targeting, outlining, and project management), and we have access to proven editors and designers that other clients have worked with once the Rough Draft of your manuscript is completed.
PLEASE NOTE: We don't work with fiction authors. We don't work with those wanting to write a book that doesn't have another business model the book can feed. We consider the process of writing a book something that can't be underestimated. It must be used as a turbo boost on an existing business model rather than a stand-alone project. Those who want to be business authors without the speaking and/or consulting component that a book benefits will be disappointed in most cases. A book should be seen as an extension rather than a replacement for a business model.
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If you are curious about how a book could have a measurable and profitable impact on your existing business models, schedule a quick chat to discuss.
Need something at your own pace that you can do outside of business hours? Check this out!
Our Foundry AI™ program has all the tools of our Ghost CEO™ platform but is delivered online through a well-planned course curriculum. This six-month program will walk you through all the fundamentals of business development, from targeting markets, knowing what to say to prospects, and tracking your efforts, so you do more of what works and less of what doesn't. Activating others to promote your business (Champions), forming alliances with complementary businesses/professionals and developing and managing a Hunting Pack. A Hunting Pack is a group of 4-8 professionals targeting the same niche market(s) and generating opportunities for themselves and each other.
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With over seven hours of video content broken into 3-5 minute videos, you can also consume the information through audio files (should you want to learn the information during your commute, at the gym, or when out for a walk. We also make the curriculum available as a written transcript for those who like reading information rather than watching or listening to it.
Note: All videos are close-captioned. If you want to watch the videos but are in a shared workspace or other situation where you don't have the option of playing the video out loud (and are without headphones), we have a solution.
Whatever your style of learning, we have it covered. Audio files and transcripts, as are the tools accompanying each program component, are downloadable.
Program developed and delivered by best-selling author, venture capitalist and founder of the Ghost CEO™ platform.
This program filled in a bunch of the gaps in my go-to-market strategy and identified that one of the markets I was targeting didn't have the assets that I thought it did, just by going through the Niche Market section. After that, the rest of the program was a bonus. I was spending tens of thousands of dollars promoting myself to a non-viable market. Oy!
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K.C.
Morgan Stanley Wealth Management